CLIENT SUCCESS
Dalet and Grithaus
More than Two Decades of Strategic Communications
Dalet is a widely recognized powerhouse in the media technology industry, providing agile and intuitive solutions that empower content professionals worldwide. Their innovative workflow solutions help content creators and distributors, broadcasters, studios, entertainment and sports organizations, among others, achieve their business goals every day. Dalet's comprehensive solutions and global presence require expert communication and support to maintain and enhance their standing in the competitive media landscape.
A Long-Term Relationship
Client-agency relationships can be unpredictable – the average partnership lasts around three years. However, Dalet and Grithaus have established a partnership that has not only stood the test of time, but also continues to thrive. Over 20 years ago, as Dalet's customer base and solution portfolio expanded globally, they needed additional resources to maintain a strong and effective media presence. In 2001, they partnered with the agency to manage their media relations, drive editorial opportunities, and elevate their brand perception in a rapidly changing market. Throughout this time, Grithaus has expanded its team and services in tandem with Dalet’s continuous growth.
The Collaboration
Over the years, Grithaus has provided Dalet with a comprehensive suite of services. Our tailored approach includes:
Content Engine: Develop compelling narratives that resonate with Dalet's audience, including thought leadership and lead generation resources. See some examples here, here, and here.
Media Relations & Analyst Engagement: Build and maintain ongoing relationships with key media and analysts that increase Dalet's visibility. Some recent examples include Dalet’s being recognized as one of the top five IDC Innovators in Media & Entertainment 2024 report, as well as their regular inclusion in Devoncroft’s Big Broadcast Survey (BBS).
Strategic Communications: Enhance Dalet’s brand image through targeted communication strategies. Grithaus takes care of strategizing and executing on all of Dalet’s news communications.
Executive Support: Elevate the profiles of Dalet's leadership through media training and thought leadership opportunities.
The Results
Transformation from Radio Pioneer to Video Solution Leader
As an established leader in radio solutions, Dalet faced the challenging task of disrupting the market with an entirely new range of video solutions. Grithaus was instrumental in helping Dalet change external perception, and emerge as a key player in the MAM space.
Journey to the Cloud
The Grithaus team worked closely with Dalet to transform from an on-premises solution provider to a cloud-enabled organization. Our work has been integral in aligning and preparing stakeholders and leaders to talk about this evolution.
Becoming the Reference in News and MAM
Grithaus’ media relations and strategic communications approach has helped Dalet build credibility and become the indisputable category owner in News and MAM.
Growing Together
Over the past two decades, Grithaus has evolved its services, supporting Dalet's successful expansion through innovative offerings, strategic acquisitions, and a radically different business model.
The result? Two leaders in their respective fields, showcasing expertise and delivering impactful results.
“Our partnership with Grithaus has been invaluable in elevating Dalet’s brand presence and industry authority. Their expertise in strategic communications is unparalleled. We look forward to continuing to work with the team - undoubtedly among the most skilled and experienced in our industry.”
— Robin Kirchhoffer, CMO of Dalet
In an era where agencies often come and go, a partnership enduring over two decades is a testament to the trust and respect built between both parties. At Grithaus, we've been fortunate to form deep connections with our clients, fostering mutual accountability, reliability, and knowledge-sharing that ultimately drive our collective success.
Are you tired of agency relationships that feel more like a business transaction than a partnership?
Reach out to Grithaus today and learn how we can transform your communications strategy into a seamless collaboration.