SERVICES

WHAT WE BRING
TO THE TABLE

WHAT WE CAN DO FOR YOU

Before we start working with new clients, we assess their current messaging and communications, across website, content, and media relations. With that information, and following discussions with the client about their goals and key performance indicators, we craft a tailored program that encompasses a range of services.

 

SALES ENABLEMENT:

The Grithaus Sales Enablement Program supports your internal product management team with a partial or full product marketing function. Led by a CMO-level team member, we’ll help shape messaging and positioning for your products and solutions, provide internal- and external-facing materials to support your sales activities, and help launch and promote your offerings.

This includes:

  • GTM strategy

  • Creation of product/solution audits

  • Product positioning and messaging

  • Stakeholder alignment

  • Developing sales tools, web copy, collateral, and lead-generation campaigns

DIGITAL & CONTENT SERVICES:

Grithaus Digital & Content Marketing Services lean into your brand’s technical innovation and unique differentiators, creative business/customer successes, and thought leadership to craft compelling and high-performing content that engages customers, prospective customers, financial investors/stakeholders, technology partners, industry analysts, and key media.

This includes:

  • Lead generation through pillar content (playbooks, e-books, and other comprehensive gated content), sponsored content, and short-form teaser blogs

  • Content calendar planning and management, customer stories, editorial and thought leadership, blogs, and social media.

  • Digital marketing strategy, including SEO-driven web copy and paid campaigns

MEDIA & ANALYST RELATIONS:

The Grithaus approach to earned media goes far beyond announcing a product or service. We wrap our clients’ thought leadership, innovation, and customer success into a strong narrative, then present it to the right mix of influencers, media, and analysts across industry, high-tech, and business media, securing well-earned and unique trend stories, feature articles, and commentary.

This includes:

  • Our media relations power program,

  • Leadership profile building,

  • Media training,

  • Analyst engagement, and

  • Trade show and event support.