Grithaus Webinar:

Pre-Show Power Moves

Your Essential 2025 NAB Show Guide to Communications Success

January 16, 2025

8:00AM PST | 11:00AM EST | 4:00PM GMT


Trade shows like NAB have been a valuable platform for M&E technology service providers and suppliers, offering unparalleled opportunities to engage with customers, prospects, partners, analysts, and the media. However, the mood of the industry is changing and 2025 is shaping up to be particularly challenging for marketers to connect and make an impact at the big show. Relying on last year's approach may not be enough. You need a rock-solid communications plan that connects with attendees and takes advantage of new opportunities.  

Join industry experts, including moderator Mark Harrison of the DPP, for a live discussion on how you can build messaging that resonates and maximizes your company’s presence at the 2025 NAB Show.

Here’s what you will take away:

  • Understand what buyers want: Learn what most suppliers get wrong at shows and gain insights to better align with tech buyers' expectations.

  • Sharpen your message: Define and communicate your offerings effectively.

  • Unlock new opportunities: Learn about new opportunities that the NAB Show offers that can help boost your brand’s presence.

  • Amplify through influencers: Effectively engage press and analysts that are key for your brand.

  • Build a winning communications plan: Develop a strategic game plan and timeline that connects your message with the right audience at the right time.

  • Maximize your trade show investment: Leverage NAB’s resources and promotional opportunities to exceed KPIs and drive business.

This webinar is recommended for marketing and communications professionals from companies exhibiting at the 2025 NAB Show as well as anyone in a C-Suite or sales role, or anyone attending the show on their employer’s behalf. Please register with your business email credentials.

Speakers


Mark Harrison

Founder and CCO, The DPP

Melissa Kittson

Director, Sponsorship and Advertising Strategic Development, NAB Show

Kristin Canders

VP of Media Relations, Grithaus Agency

Bea Alonso

Independent Media Tech Consultant and Strategic Advisor at Grithaus Agency