PLAYBOOK: STAND OUT FROM THE CROWD AT YOUR NEXT TRADE SHOW

Whether you're a seasoned veteran or a newcomer, trade shows remain an indispensable part of the marketing mix. They often account for a significant portion of a company’s annual marketing spend, so it’s crucial to make the most of every opportunity.

This playbook provides a practical guide to implementing, measuring and maximizing return on your marketing investment and all the communications activities around trade shows. The ideas and inspiration will help you follow a path of continuous improvement.