WATCH ON DEMAND: PRE-SHOW POWER MOVES WEBINAR

Written By Nick Govoni

Trade shows like the NAB Show have been a valuable platform for M&E technology service providers and suppliers, offering unparalleled opportunities to engage with customers, prospects, partners, analysts, and the media. However, the mood of the industry is changing and 2025 is shaping up to be particularly challenging for marketers to connect and make an impact at the big show.

Relying on last year's approach may not be enough. You need a rock-solid communications plan that connects with attendees and takes advantage of new opportunities.

Here’s what you will take away:

  • Understand what buyers want: Learn what most suppliers get wrong at shows and gain insights to better align with tech buyers' expectations.

  • Sharpen your message: Define and communicate your offerings effectively.

  • Unlock new opportunities: Learn about new opportunities NAB offers that can help boost your brand’s presence.

  • Amplify Through Influencers: Effectively engage press and analysts that are  key for your brand.

  • Build a winning communications plan: Develop a strategic game plan and timeline that connects your message with the right audience at the right time.

  • Maximize your trade show investment: Leverage NAB’s resources and promotional opportunities to exceed KPIs and drive business.

Nick Govoni
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PLAYBOOK: STAND OUT FROM THE CROWD AT YOUR NEXT TRADE SHOW