More Content, Less Costs: How Imaginario AI and Grithaus Achieved Success on a Budget

When Imaginario AI, a Multimodal Artificial Intelligence (AI) startup, set out to establish themselves as a Media and Entertainment (M&E) leading innovator, they knew they were up against significant challenges. A small team, limited budget, and emerging technology made for a tough starting position. But through strategic collaboration with Grithaus Agency, Imaginario AI not only achieved their ambitious brand awareness goals, but exceeded expectations in record time. Here’s how they collaborated with Grithaus to make it happen.

The Challenge

Founded in 2022 by two experts with 25+ years of combined expertise in video and AI, Imaginario AI offers a multimodal video productivity engine that automates indexing, curation, and transformation for creative teams without the need for metadata. In other words, this startup, backed by Comcast and NVIDIA Inception, helps Hollywood studios, production companies, and creators find, curate and transform anything inside their videos with AI. As a small startup with big ambitions and a groundbreaking product, they faced two immediate hurdles. Virtually unknown as a brand, Imaginario AI needed to explain who they were and what they offered in an already crowded marketplace. While their budget and resources were finite, their goals demanded big thinking.

The Approach

With a new solution that promised to reshape the streaming and broadcast landscape, Imaginario AI collaborated with Grithaus Agency to build a laser-focused communications plan to maximize impact and create a significant presence in less than three months. By cherry-picking services and setting crystal-clear goals, Grithaus pulled together a tailored strategy that delivered exceptional results. The joint strategy included:

• Defining the Message: We started where it mattered most—by crafting a single source of truth, a cohesive narrative that everyone—from the press to analysts—could instantly understand. This messaging framework allowed Imaginario AI to clearly articulate their technology’s value, stand out from competitors, and communicate efficiently across multiple channels.  

• Targeted Media and Analyst Relations: With messaging polished, the next step was to focus on targeted press coverage that showcased their vision, analyst briefings to establish credibility within the M&E community, and highly specific award submissions to highlight their innovation. 

• Preparing for the IBC Show: Imaginario AI’s first major industry event was a critical moment. Grithaus helped make every detail count by designing a roadmap for their presence to ensure they stood out on the IBC show floor. A mini go-to-market (GTM) launch of their new engine introduced it with maximum impact. Plus, we provided comprehensive guidance on presentations, pitches, and set-up to project professionalism and authority.  

• The Startup Mindset: A highlight of the collaboration was the commitment from the Imaginario AI team, particularly their CEO. While many small businesses assume they need a fully staffed marketing department to work with an agency, Imaginario AI proved otherwise. By dedicating time and resources, like writing articles based on our editorial recommendations, the CEO could amplify our strategy’s impact. The deep collaboration blurred the lines between client and agency, ensuring every deliverable aligned with their vision.