Ateliere Creative Technologies is a leading GenAI media software solutions company that delivers innovative, cloud-native solutions to enhance and simplify content management and distribution. In 2020, the company embarked on a mission to redefine traditional media supply chains and amplify their market presence with new offerings under a new brand. To achieve this, they partnered with Grithaus, a renowned agency with a track record of elevating brands in the media technology industry.

A Transformational Journey

Since the company launched in 2010, the digital entertainment industry had evolved significantly. With audience demands rapidly increasing, media companies must know what content they have and how to best use, market, and monetize it - Ateliere’s new identity and offerings needed to reflect these changing market dynamics. The company needed a partner to help them develop a clear and compelling brand narrative, build authority, and differentiate their products and services in a crowded market. They leveraged Grithaus’ extensive industry experience to position the new brand as the leader in media supply chain solutions in the cloud.

The Collaboration

Grithaus was an important component of the company's go-to-market strategy, collaborating on corporate positioning, product marketing, thought leadership, media engagement and lead generation. The joint strategy included:

• Corporate Positioning: Following detailed work to identify the company’s core values, Grithaus guided Ateliere through a seamless transition to their new brand, ensuring consistent messaging across all platforms.

• Product Messaging: Grithaus helped Ateliere clearly convey their unique value propositions through refreshed web content and product marketing materials. 

• Thought Leadership: Grithaus created a range of content pieces, including a new vision and thought-leading articles, to position Ateliere as the industry innovators they are today.

• Media and Analyst Engagement: A full media and analyst relations program was launched, leveraging the new messaging and thought leadership. Within a year, Ateliere was a recognized industry player, earning awards such as the IBC Best of Show, NAB Best of Show and featuring in key analyst reports like IDC. 

• Lead Generation and Brand Awareness: The agency developed lead generation resources, such as downloadable playbooks, to engage potential customers. Social media campaigns were crafted to raise new brand awareness among media professionals, fostering engagement and brand loyalty.